Tips on Starting a Podcast - Candice Dorsey

podcasting Jul 03, 2021
Mark Struczewski, Candice Dorsey

Apple Podcasts | Spotify | Google Podcasts | Stitcher

Candice Dorsey is the host of The Hello C.S. Dorsey Podcast and loves talking about the world of podcasting.

Her website

UNEDITED TRANSCRIPT

Mark Struczewski
She loves chatting about business, podcasting, and yes, cat videos. Candace Dorsey, welcome to the show.

Candice Dorsey
Yeah, thank you for having me.

Mark Struczewski
I've never had anyone on the show that loves talking about cat videos. It's very interesting. You are making history today.

Candice Dorsey
Oh, I love making history, love my cat videos as well.

Mark Struczewski
Now, do you watch them, or do you make them, or both?

Candice Dorsey
No, I actually watch them and I watch the funny ones about like when they do voiceovers for the cats and everything and or the cats are doing something funny, attacking someone or you know, just family type of cat things that they do to kids. I love those on YouTube.

Mark Struczewski
I saw a comedian, there's this channel I like to watch on YouTube. It's called the Dry Bar, Channel. It's all clean comedy, which I really like clean comedy. And the person was talking about how dogs are like, they want the attention. If you go out to get the mail out of the mailbox, you come back as you came back from the war. Where cats you come back to like, oh, you're back, you know, it's just the cats and dogs are so different. Um, so tell us a little bit about you know who you are what you do, because I mean, obviously you have the podcast, you love to talk about business. But what gets you up in the morning?

Candice Dorsey
So really, I love talking about I love podcasting. I love anything audio. I love AV, creating content with audio. And I also help online business owners and service-based entrepreneurs start a podcast and just at a very, very low tech level. So people think that you have to have this great, grand studio, this beautiful equipment. But that's not the case. I started off on my cell phone in my car on my lunch, and my nine to five doing podcast interviews through Zoom. So it gave me the...

Mark Struczewski
That's amazing. Because in the spring of 2017, I heard Gary Vaynerchuk, one of the most successful entrepreneurs out there, say the future is voice and audio and everyone should have a podcast. And at the time, I only listened to podcasts and I said, could I have a podcast? And so I went to his website No one's ever heard I was called google.com. And it's like a magic Genie, you type in how do I start a podcast? How do I start a YouTube channel? How do I grow an organic garden? And you get to a billion hits. And I'm like, Oh, I could do this. And so on July 7, 2017, I started my podcast. Now I'm up to episode 870-something. It's insane how many episodes I have. And in 2021 I do an episode a day. But I just use my Mac in a spare bedroom in my house. And that's it. And to your point, it's really easy to start a podcast, but I want the listener to understand something. The last stats I've heard, there are like 4 million podcasts in the world. You're like, Wow, that's a lot, you know, where would I fit in? But here are two very sobering thoughts, statistics, I should say. Number 1, 44% of them don't have more than three episodes. And 62% of them, estimated, haven't been updated in 90 days. So podcasting, you have to get it for the long game. You don't get it for the money. Everyone's getting the podcasting for the money now; they get one listener and they're having ads. You get into podcasting to serve people first, it sounds like you agree with that.

Candice Dorsey
That's right, that is so right, I tell people is to it's a different platform. If you already have an audience and you are serving them, it's a different way to actually connect with your current audience that you have and serve them at a different level. And I tell everyone, figure out your why you have to have a why you're doing this, and like you stated, money is not always it because once you find out that you're never making $1 in a month you're gonna stop seriously, but you got to stop and it's gonna be you know, you're gonna be dead. It's gonna be you know, just sitting there. So you definitely need to figure out your why. Why you want to do that and then that's the driving force to help you to keep going. And for me, it's, I have to have people on my podcast, simply because if I'm doing solo cast myself, it would not live off and my podcast is relied on me to do this. I look at it when I live on. So I have people on my podcast because you know for the connection and networking and they enjoy it and it's For them, it's not for me. And so many people have made so many wonderful connections through my podcast, I'm like, hey, whatever you guys are doing, just go ahead and utilize my platform to do it.

Mark Struczewski
That's awesome. And, and I'm the same way. You know, I've met some wonderful people on the show. And I remember when I first started the show, I didn't know what equipment to get, because you know, you go on the internet and they'll tell you to buy $5 billion microphones, you know, I'm, you know, hyperbole there. And someone said, look at you really can't tell the difference between a $500 mic, and a $60. mic. Most people are listening to podcasts, they have their air pods in they're out on a run, they're riding a bike, and they're not going to hear every single solitary thing you'll the thoughts and whatever that case may be, and, but I will tell you that my listeners know that I care very much about audio quality. And when guests come on my show, even though I told them, You have to have a microphone, you have to have headphones, so there's no echoing, and the people that show up and go, I always do this with my built-in speakers. And I'll say, Wow, okay, we'll do it anyway, because you know, you're here. But I can tell you, nobody listens to those episodes, because they hear my quality. And then they hear the other people sound like they're on a cell phone on Pluto. And they won't listen, listeners will not listen to poor quality unless it's an A-Lister. So let's say I was talking to Richard Branson, the guy from the very famous billionaire from Virgin Airlines. And he was on his own island, and very poor cell reception. People will listen to that, because it's Richard Branson, but for the rest of us mere mortals. They want to be able to hear the guests like you.

Candice Dorsey
Exactly, exactly. It's the same way with Russell Brunson. He pops out his phone. Hey, everyone, this is Russell Brunson, and welcome to the secrets podcast. I know cuz I know his whole spiel, I listened to it all. Study him. So he was like, and he's on his phone, but either way it goes you know, it's the message that he's given. He's done so many podcast episodes, he's well known that if he makes a mistake, or if it sounds battery thing And trust me, he has episodes where sound bad he tells everyone Hey, I'm on my bike right now or something he did just recently he was on his bike. And you could hear like the construction background he was on his way to work or something like that. But it doesn't matter because his fans are dedicated to him. I want to hear what he has to say.

Mark Struczewski
And that's something else that I used to do. I used to do this thing where I'd walk my dog every day and I'd call it walk o'clock and I would take seven walks and I put them into a mashup because you say you don't like doing solo episodes. I prefer not to but because I'm doing an episode every day. If someone cancels, every day means every day but I like to I've got lots of speaking and I will go back in the archives and I will pull one of those speaking engagements or because I have so many episodes, I am now pulling episodes from 2019 because no one's gonna go back and listen to an episode from 2019. So I pull the episode I put a new intro and new outro I'm gonna listen to the episode make sure nothing's outdated and re-release it because it's obviously a really good episode that people want to hear. And so there are different ways to get around that. But it's interesting how you say the equipment. Um, if you want to start a podcast, you don't have to be in front of your map like I am right now with a microphone. I wouldn't do it in front of a construction scene. I wouldn't do it on a bike ride. I certainly wouldn't do it. I'm out running because I'm sure people don't want to hear me huffing and puffing. But if you like say you are a runner, and you after you're done running, you go to a park and you're cooling down for 10-15 minutes when I record an episode that the phones right now are incredible technology, and you could do a really good episode then come home and put in your software and you got an episode so but it all comes down to are you offering value? Don't create an episode just because you want to create an episode. I'm recording an episode every day in 2021. But every episode that goes out, has got to offer some value. I'm not just gonna say Hey, it's me. I promise you an episode every day. I don't have anything to say today but this one counts; people are going to be like what is he doing right now? So you do have to lead with value every time.

Candice Dorsey
Yes, I agree. 100% and you know like you say you know definitely find somewhere to sit down and record in your ear but I know this may sound weird but a lot of people do it. Find a closet. I'm serious. I have a downstairs closet, a little crawl space closet. And it has, it is so quiet there. I'm like, Mom, I think I may have to sleep in here. It is so quiet. But if I'm doing a solo episode, I would definitely go down into that closet and then just go because for some reason, I can't think clearly, you know the thing a lot clearer than if I was in front of my computer trying to record my episodes and everything, or the garage in your car. That's the best place. Now don't do it during wintertime when the wind is blowing, I'm out here in Fairfield. And we have like some high winds. And all you can hear is noise. And I don't know that we're trying to open up the garage. I don't know. But...

Mark Struczewski
Something else that I encourage people to do who want to get into podcasting is as you get into it, repurpose your content. So what I mean, if I go live, I go live all the time on Facebook, Instagram, YouTube, if you do it, right. And this is what I mean by doing it, right. You go live, and you start talking. Hey, Candace, thank you for tuning in. Don't do that. Okay, when you go live, if you want to repurpose the live for a podcast, go in there, you do the intro, you do your content, you sign off, and then you go to the comments. Because then when you go on your software, you just chop off the beginning and end now you've got an episode. But if you're always greeting everyone that comes in, number one, it's annoying that people would tend to from the beginning, they're like why do they keep stop talking to say hello to the new guy. And number two, it makes it really difficult to repurpose it. I'm a big fan of repurposing. So don't use it once. There's no reason to use it once. I know Richard Branson, he's a big fan of repurposing. Why not? Why, you know, like, I create content. I'll put it on Facebook, I put on Instagram, I'll put it on LinkedIn, I'll put on my podcast, I'll write a blog post about it. Why just put it in one place? If it's that good, you want everyone to see it? That's true.

Candice Dorsey
That's true. And I love Facebook Lives too so I'm definitely gonna take that and run with it. The trick is I do greet people, I say hey, comment below if you're watching the replay, hashtag replay, or something like that. But that's a good point. Do that at the end. So I'm definitely gonna take note.

Mark Struczewski
Yeah, that I used to do that when I first started going live, I would greet everyone that came in. And then I'm like, crud, I can't repurpose this. So now, I always people go, I could see you in the comments are going Hello, I'm here. And I'm like, I'm not gonna acknowledge you because I'm going to repurpose it. And now what I do sometimes because you know would lie when you go live, most people don't attend. That's why I used to go in the beginning, I'd say look at, I'm not going to acknowledge anyone to the very end, because I'm going to repurpose this part of my podcast. The problem is when you go live, that's when Facebook, Instagram and LinkedIn, and YouTube are telling people you go live. So most people don't tune in to your like, two, three minutes anyway. So now I just go and I just talk and when I'm done, and I wrap up and I go, okay. Well, Candace, great to see you today. Thank you for tuning in. You may be gone. But the point is, I know my statistics, more people listen to the podcast than watch me live. So I want to make sure I'm doing a great value-added episode for the podcast. So I'm always thinking about podcasts when I'm live. I'm always thinking how can I repurpose this? Because I know people are busy. And even though video is hot. It's not portable. podcasts are portable.

Candice Dorsey
That's true. That's true. Yeah, that's really good. Yeah, I'm learning right now. I like that. I'm gonna definitely do that in my next live.

Mark Struczewski
Can you just lay it out? So what I do, and I learned this from Brendon, Burchard, you sit down before you go live, and you say, Okay, I'm going to talk about three straight points. And so you write down intro, point, 1.2 point three and outro. And that way, as you're doing live, you have a little outline there. And then when you're done, you just go Okay, you wrap it up, then you go to the comments. Now some people get offended if you don't greet them as soon as they come in the room. And it's like, Well, listen, you could have been here the beginning, but you weren't. You showed up 10 minutes late. I'm not gonna grade you tardy man. You just have to wait. So, um, so tell me some of the things you like, what you so what is your podcast about? What do you mainly talk about?

Candice Dorsey
So I mainly have entrepreneurs that come on business owners, they talk about their business, it's mainly to help those who are aspiring to become a business owner or an entrepreneur to take those steps. So the main thing is we give them tips on how to just get started just to take those next steps. And also I let I asked my guests, to talk about like their Hello moment. So the Hello moment is their lightbulb moment. You know, when was there A time in your business or your life where you had that, Oh, this is what I'm supposed to be doing that Hello moment. So that's the main part of my, that's the main part of my podcast is just giving people you know, tidbits and you know, just letting them know, hey, things I'm perfect. I messed up, you know, I stumbled along the way. But my Hello moment was at this point when I knew I was supposed to be doing x, y, z. So I just want to give that, you know, have my guests come on and just give that value. And he also talked about, they have a topic and if three main key points and they talked about those key points into just getting started and doing something really simple. Excellent.

Mark Struczewski
Well, I just want to let you know if you'd like me to be in your show, I'm letting it known on my show, I would love to be a guest on your show. I love serving. And you won't have to worry about me, do I know about podcasting because I know a little bit about podcasting, so you don't have to worry about that. One of the things we're talking about, on recording at home. Now my wife and I don't have any kids, they've grown and gone and they have a life of their own. But we do have a dog. So what I've learned, if you have an animal in the house, here are a couple of tips for if you're gonna be a podcaster. Number one, if you have a house like ours, that overlooks the street, like our kitchen overlooks the street, we block off the kitchen, because she'll go in there and she'll sit up on her chair and anybody that walks by, or dogs, she barks. So block off the room where the dog can't see on the front street. Number two, we have one of those collars. It's kind of like a shock collar. It's got like a beep of vibrate and a shock. We've never had to shock her, just the beep alone. And when I'm on my show, and she starts barking out, I'll just beep it once and she stops because she knows Okay, dad's doing something. So there are things you could do. Now, kids are a challenge. If you have kids, what I encourage you to do is find out, well, obviously if they're at school, or if they're taking a nap, I mean, don't do it when the kids are like really strung out and run around the house. That's kind of silly. So there are ways you can create a podcast you could do in your car, like you said, If you really want to start a podcast, I encourage you started it because here's the thing, the barrier to entry is so low, but go into it seriously. You mentioned having a why. Go into it seriously, don't go into it like oh, this would be fun to do for a couple of weeks. Don't do it? Because what you do is you kind of water down the message and the purpose that a series podcasters are doing it for what do you say about that?

Candice Dorsey
Yes, I agree. I agree. 100%. When I first started off, it was just supposed to be for authors. And then I was like, oh, maybe I should extend this because I've found out that a lot of authors is having their own business. And I want to make it a little bit broader. I've been doing it for not as long as you have. But I've been doing it since 2019. And I've over 100 episodes. I'm really excited about that coming up on two years. And I've had moments where I was like, I want to do this I want to do something else. But then I cannot stop the flood of people that keep filling out my form on my website and wanting to be on and this like Candace, you have to keep going. You have to go on and it's just it's amazing how people network and connect with one another. And so when I get on with the new guests say like, Hey, I listened to your podcast, I listen to my podcast. I enjoy my pocket. He listened to my podcast. Yeah, I listen to your podcast, and I heard such as ebooks, and I'm really into that and I do Amazon. So I really want to connect with them on that. And it's just amazing. I'm like, okay, Candace, this is what you're doing it for is not for you. It's for you. That's it.

Mark Struczewski
That is so powerful. As I said, I've had some really cool people on my show. One of the ones that sticks out. I mean, I love all my guests, but one of the ones that stick out on the food Food Network, there's a show called Chopped. If you're in the cooking, you love it. My wife and her stepdaughter, my daughter, loved watching it. They watch it like I watch the Super Bowl. Well, the creator of that show was on my show. And I was like oh my gosh, I can't believe Dave Noll is on my show. He says I can't believe I"m on the Mark Struczewski show. I'm like yeah, you're just saying he goes No, I'm serious. He goes, You are a monster when it comes to podcasting. I feel so I don't he wasn't, he was saying I can't believe I'm on your show. And what happens is you talk about a Hello moment. For there was a time where I'm like, could you please be on my show? Please, please, please. Now people are like, Oh my gosh, I'm on your show. It's like, What just happened? People are excited about being my show now and it's like it just flipped. So people are like, when agencies recommend my shows like, you mean v Mark Struczewski I'm the only Mark Struczewski the whole world and it's just I feel so good. When people feel special about being on my show, I really do. And I don't care who the guests are, if it's you, or if it's you know, Richard Branson, or Oprah Winfrey, they're all the same. I love all my guests, all my guests come on and provide value. And it just makes the show more lively. I prefer doing interviews over solo episodes. But I've met some cool people on the show, including you, you're now added to that list.

Candice Dorsey
Yeah, I completely agree with you as well, because I just recently interviewed a guest, and she was on QVC. And she was selling her product. It was a cabinet organizer. And it was so funny because her PR person was on my podcast, she sends them over to me. And she said, Hey, we have rescheduled because she's trying to get to a spot on QVC I was like, of course, we can reschedule. She's QVC famous, and she's gonna be on my podcast afterward. Oh my gosh, yes.

Mark Struczewski
Have you ever heard of Jaime Kern Lima? Okay, she is a self-made billionaire. She's the lady that created It Cosmetics and sold it to L'Oreal. Um, what's amazing is in her book, she talks about how challenging it is to get on QVC. And when you finally get the approval, you're given 10 minutes. And if you don't start selling like really good, like in the first minute or two, the timer goes from 10 minutes down to one because they got someone else to come after you. It's very stressful. So when you see people on QVC, just remember that it's highly, highly, highly stressful. Not just anybody can be on QVC back in the early days when they first came out. Yeah, now everyone wants to be on QVC they are really picky because they do the same thing as podcasters do. They don't want to put crap on their airways. They want to put good stuff and they're really picky. Like I'm very picky about my guests. Because I know the people listening to this conversation, they can listen to anything else, including audiobooks, or music, or nothing. And so I want to make sure I'm always serving them because people can you know, we live in a 24/7/365 society. So before we wrap up today, anything on your heart you'd like to share with us?

Candice Dorsey
Um, just one thing, you know, do it. Get Started. get fancy pants later. I always say that.

Mark Struczewski
I love that get fancy pants later. Gary Vaynerchuk also says that you're being too fancy. And we are, you know, instead of just doing it, we're trying to get the right color. We're trying to get the right yep, just you haven't got started. So I love that get fancy pants later. Just get started. So where can we go to find out more about you and what you're doing in the world?

Candice Dorsey
So you can go to hellocsdorsey.com, that's where I am. You can definitely find me on Facebook at helloCSDorsey. Or you can DM me on Instagram at csdorsey_hello. I have awesome podcast courses getting ready to come up in July. So definitely follow me on Instagram. So you can hear all the details about that. That's coming up.

Mark Struczewski
All right, well, you're like me you're not hip cuz I guess you call it the 'gram. I guess that's the cool thing. All the cool people say it's the 'gram now. Apparently, we're too lazy to say Instagram so we say the gram, at events it's going to be the G, and then it's just gonna be like emoticon or something. I don't know. It's just like, it's just weird, the society we live in.

 

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