I'm so Confused

confused social media Jul 10, 2021
I'm so Confused

Before I share why I am confused, let me give you the backstory.

Before April 2021, I was active on every imaginable social media platform: Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, and TikTok. And that's not even listing the ones I used to be on but are no more (I'm talking to you, Myspace!).

Then I watched the Netflix documentary so many people have told me I needed to, The Social Dilemma, which scared the 💩 out of me. I promptly deleted Instagram, Twitter, TikTok, and Pinterest, and Facebook was on life support, and only LinkedIn remained.

But then, my coach at the time convinced me that my tribe was on Facebook. Note: this was a lengthy conversation, not a quick decision because I understood what the social media platforms were doing with our data.

This quote from The Social Dilemma is still rattling around my head: 

If you're not paying for the product, you ARE the product.

Let that sink in.

I decided to listen to my coach (always a good idea) and give Facebook a go again. I updated my profile and created a Page and a Group. However, I will confess that I'm not that active on Facebook, and it doesn't seem to work for me, and I'm not prepared to throw money at it.

And I began creating what I thought was excellent content.

After about a month, I returned to Instagram and began creating content there.

All this time, I remained active on LinkedIn and Snapchat (yes, Snapchat!)

This is where I get confused.

On July 7th, I decided to return to TikTok. I can't tell you why; I just did.

My first video was singing Happy Birthday, Mark Struczewski Podcast (which turned four years old on that day).

No big deal, right?

Wrong.

That video quickly got over 250 views within 24 hours.

For most people, that's nothing.

But for me, it's a lot.

Then I posted four more videos over the next few days, which got (as of this blog post) 483, 468, 450, and 473 views.

That's 1,825 views (the first video has 391 views right now) in less than four days.

ALL of my videos on Facebook, Instagram*, Twitter (which I didn't return to), and LinkedIn* have not come close to this. Note I wrote ALL. (* - I include videos posted before and after I deleted these accounts.)

This is so crazy...and confusing...and exciting.

If I'm reaching people with my message on TikTok, that's where I'm going to be.

I'm still active on Facebook, Instagram, LinkedIn, Snapchat, Twitter, Gettr, Parler, and wherever else I can post!

Like so many others, I have a problem. 

When I first read in Grant Cardone's book, The 10X Rule (affiliate link), that I had an obscurity problem (the state of being unknown, inconspicuous, or unimportant), I knew that was Job #1 for me.

That's why I will create an account and post on every platform that exists (even the obscure ones), make 1-3 blog posts a week, release 3-4 episodes of The Mark Struczewski Podcast a week, be on other people's podcast and live streams, and anything else I can to get my name out there.

April 2022 update 

So, where am I more than eight months later?

TikTok stalled for me.

It turns out that my tribe (to use Seth Godin's term) is on LinkedIn. That's become my priority.

If you're on LinkedIn, follow me and subscribe to my LinkedIn Newsletter, Mister Productivity's Thoughts.

 

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