How to Become an Eventual Millionaire - Jaime Masters

motivation success Jun 18, 2021
Mark Struczewski, Jaime Masters

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From the archives (May 6, 2019): Jaime Masters is a Business Coach // Keynote Speaker // Best Selling Author and Host of the popular "Eventual Millionaire Podcast" - where she’s interviewed almost 500 self-made multimillionaire entrepreneurs. She’s also been featured on: CNNMoney, Yahoo's homepage (6x), Business Insider, Inc, CNN Newsroom, Entrepreneur, Fox Business News, and Success Magazine.

Her website

UNEDITED TRANSCRIPT

Mark Struczewski
Jamie Masters is a business coach, keynote speaker, and best-selling author. She is also the host of the popular Eventual Millionaire Podcast, where she's interviewed over 500 self-made multi-millionaire entrepreneurs. She's also been featured on CNN Money, Yahoo's homepage six times, Business Insider, Inc, CNN newsroom, entrepreneur, Fox, business news and Success Magazine. Enjoy this incredible conversation with Jamie masters. Jamie, welcome to the Mark Struczewski podcast.

Jaime Masters
Hey, thanks so much for having me.

Mark Struczewski
Jamie you and I went to the same college Rochester Institute of Technology. I graduated twice I got my associate degree in 98 and then I moved to Houston and graduated in 2001 with my long distance remember when they used to do distance learning now everyone does it so

Jaime Masters
really crappy to I did some of that Yeah, really horrible.

Mark Struczewski
And I remember going to the local library here in Houston to take the exams and they hit the FedEx that back that now everything's done online. It's just it's old school wasn't that long ago was 2001 It wasn't like 1901 It's crazy. That's what it feels like that doesn't it? Now I just read in the introduction that you have a sword wall and I cannot get on this podcast with you and not ask you about the sword wall.

Jaime Masters
So again, because I have a degree in computers from All righty, I am a super geek and not only is it a sword wall it is a comic book sword wall so I have Zelda like I said isn't technically a comic book but yeah, no that Deadpool swords we have all sorts of things that kids think it's the coolest thing ever. I'm one of those moms and I put it all at myself. So yeah. No, they real swords. Are they they toys? Yes, some? Well, it depends. So the ones up high are real swords. I have the whole Wonder Woman cosplay outfit. So I have like the fake prop sword for those. But But no, the real swords are up high where children cannot get to them.

Mark Struczewski
Interesting. Now how old are your kiddos?

Jaime Masters
Nine and 12.

Mark Struczewski
Wow, I remember that age. My girls are 25 and 21. Now, but I remember 12 and nine is very interesting time.

Jaime Masters
It's so far so good. I'm everybody scares me about when they get older. So I'm like crossing my fingers.

Mark Struczewski
Well, let's get into the topic of the podcast today. Now I've been studying high performers, which I include you among the high performers. And I noticed that they have two things that are part of their life. One is coaches, which we all know coaches are about, but then they are really involved in mastermind group. So I'd like you to talk a little bit about what is a mastermind group for the benefit of someone listening to podcasts and go What's a mastermind group? And I also know you're involved in mastermind groups. So give us a little bit about the power of masterminds?

Jaime Masters
Oh, definitely let me grab my soapbox now. So I'll tell you my story with them. I run them now. I've been running them for 910 years now from my mentor who taught me how to do some of those things. But backing up over nine years ago now I lived in the middle of nowhere in Maine. So I moved from our it to Maine because I'm from Maine. And when we had kiddos we did that. And no offense to Maine. It's a wonderful, beautiful state. But there's not a lot of entrepreneurs, especially online entrepreneurs at all. I literally nobody knew what I did. They thought I had an online business, which meant nothing to them, right? They thought it was scandalous, like what are you doing online. And so I ended up looking at my friends and going I don't really have a core group of friends that I want to be like they all had day jobs that they hated. And so I was just quitting my I quit a six figure day job in tech. I just started my own business. I started a blog, I knew nothing about it whatsoever. And I randomly came across the thinking Grow Rich book, which talks about masterminds. And to me, that was like the biggest deal ever, like, Oh, I could have friends that live in the computer that actually knows what I'm talking about it I'm not the crazy one, right? So I started my personal first mastermind group. Nine years ago, I asked a bunch of people that I didn't know, I only knew one of them. One of them that I did not know was Pat Flynn and everybody knows who Pat Flynn from Smart Passive income, right? If they're listening to a podcast, you probably seen his face somewhere. And he actually said no, at first also, just as a side note, I can tell that story later. But the goal but the goal is to get a group of 567 like minded people that know what they're talking about, at least mostly together that helped create what, what I was gonna say Leonardo DiCaprio, that's hilarious. And Napoleon Hill said, was the third mind. So when you get more than two people together, you create this, this third mind, which is this creative flow where you can get way more ideas and you can go faster and be more successful because you have access to that. And that's the reason right? One of the reasons why I did it. The other reason is because again, I had no friends that knew what I was talking about. So that's why I started the mastermind, but what's in Amazing in the in the nine plus years that we've been going is the evolution of you as a human, let alone these are minor business specific. But the evolution of us as humans and getting better as humans and evolving as human is amazing. So you don't have to have a mastermind just for business, it can definitely be for personal. But I highly recommend getting a group of like minded people together working on similar things.

Mark Struczewski
Now I want to read go back to what you said something really interesting. I don't want to listen to miss it. You said you knew nothing. And I think a lot of people stop they go well, I don't understand it. I'm not going to try. But you didn't let that stop you. And I don't want people to miss that. Because I think a lot of people are stuck in their jobs they hate because they're scared of stepping out into the unknown and learning something new, which may blossom into an incredible business.

Jaime Masters
A million times. Yeah. So I'll give you the caveat of how I did this. I just knew I wrote the five people that were my friends. You know how that quote is about your five closest friends. So I wrote their names down and I and no offense to them. They're wonderful humans. I didn't. They're still friends of mine. But I was like, Oh, that's not good. So if everybody's miserable at their jobs and not looking for a way out or or personally evolving, it's tough. And so what I, when I read that book, I was like, I don't actually know how to create a mastermind group. But what I did is I posted in a random forum, it was actually Steve Pavlina forum back in the day when he was super cool. And I asked if anyone wanted to start a mastermind. Now, again, it was mostly because I didn't know what I was doing. I was just asking questions. I am a question asker as a coach, and as an interviewer, I'm curious in general, and one of the guys on the forums, said he had actually written a book called The rich switch, and it's all about mastermind groups. And I was like, Oh, that's amazing. His name is David Hooper. And he was like, I'll be in your mastermind group. And I'm like, I got a guy that wrote a book a mastermind saying yes, to my mastermind, man, I gotta step this up. So. So I ended up asking a bunch of really high, because he was already very, very successful. By the way, my blog was one month old at the time, one month, it had like zero subscribers to it, also, and I'm like, Oh, crap, I better get my stuff together. Because this guy actually knows what he's talking about. So that's when I started ending up cold emailing and asking people and now in my book, I wrote a chapter about masterminds. And I wrote the emails that I wrote to people. So there's templates and stuff, so you don't have to wing it like I did. Because I literally was writing emails going, Hey, I have this thing. But it's all about just going out and doing it anyway. Like, I didn't know these people. So if they said, No, it wasn't that big of a deal.

Mark Struczewski
And I want to make sure people don't miss that you you looked at your inner circle, because a lot of people don't understand. There's a guy, Charlie, tremendous Jones, he passed away a few years ago. Do you? Are you familiar with him?

Jaime Masters
No.

Mark Struczewski
He's a very famous motivational speaker back in the day. And he used to say, you'll be the same person you are today in five years, except for the books you read and the people you meet. And yes, it goes back to your inner circle. And I've had a reject people in my career, because in my life in my inner circle, because they weren't pulling me toward my goal, they're actually holding me down. They want to just like, play games all weekend, and just be lazy. And that's not why I wanted to be. And so I encourage the listener, please look at who you're hanging around the most. Because what's that saying? Who you hang around the five people you hang around the most? It's going to reflect on your income, it's going to reflect on your attitude. And so we really need to look and see what our people are hanging around. Who are we being exposed to? Because sometimes we go well, I went to kindergarten, I known these kids all my life. Yeah. But are they helping you or hindering you from your goals?

Jaime Masters
Well, yeah, and you don't have to get rid of them, either. That's the thing that I think is really important. Like for me, I not really confrontational, so I was like, I'm not gonna like get rid of them. But it's sort of an ebb and flow. When you stop really going after Trump. I was the person that was like trying to set up stuff, right playdates with the kids and all sorts of things. And then I'm like, well, they're not very responsive anyway. So let's just see what happens if I don't really reach out a lot, you know, and so and no offense, like it sort of drops by the wayside. And you kind of see who your friends really are anyway, not that we're not really good, quote, unquote, friends, but I don't talk to them very much anymore. But what you can do is just focus on the new people like just for just tell you the difference, like I have interviewed almost 500 millionaires on my show now all in business, and I knew 00 when we started. So again, wherever you are, now, just know that when you start focusing on that new stuff, it will make a huge difference as time goes on.

Mark Struczewski
Now, that leads me to my next question, when I asked you about, I know a lot of people listen to my podcast, they go to the job and like I wish I'd had to go to this job and maybe they want to start creating their own business, but you don't want to quit your job. So what what advice would you give them because you are a business coach, as someone who wants to transition from their boring day job, to a side hustle? What would you tell them to do?

Jaime Masters
Okay, so Nick Loper has an amazing podcast called side hustle nation just as a side note, such as Chris Gayle. Moe has a side hustle, podcast too. I mean, what's so interesting, and I did not do this the right way, just so everybody's clear, don't do what I did. I quit my job. After I had my son and I had no business to go to. I definitely paid off all my debt. I paid off $70,000 in debt because I was working at a great job. But as soon as you stop working, you have no money. And I was the breadwinner, right. So my former husband was a performer and juggler. And so his income was maybe 30,000 a year. And so we went from 135,000 a year to 30,000 a year without we actually have your business. So don't do that. We had three months of expenses. Don't get me wrong, but I was like, Hey, what do I want to do with my life, no pressure, and you have a three month old baby that literally had colic, like crazy. So please try and understand that even though you're super busy with your day job, and you might have a family and kids even just taking a handful of hours a week start listening to thankfully now there are a million more resources than there were I quit my job, my son's 12 now, so 12 years ago, ish. And so I found a mentor, which is amazing mentors definitely, definitely help. But whatever you need to do to be able to do that just start small, you don't have to have it all figured out. Just as long as you start inching, it will make a difference in the long run.

Mark Struczewski
I remember hearing a story from Pat Flynn. Now I don't know Pat Flynn, I know you do. And he liked to spend a lot of time with his kids. And so what he do, he would go to work when his kids went to bed. newsflash, there's 24 hours in the day, you don't have to work eight to five. So you can go to work eight to five, and then you can come home, have dinner, spend time with the family. And then when they go to bed, you can work on your side hustle. There's a lot of hours in a week, and I think people are going I don't know if I have enough time, like how much TV you watching? How much how many, how much fortnight of your playing, there is time for you to start your own business after hours.

Jaime Masters
Well, and what so it's an energy management issue, right? The hard thing is that when you hate your job, your energy expenditure is so low that all you want to do is recuperate when you get home and you don't feel like you have the energy to be able to do that, hence reason why Netflix or wine or whatever it is at night that that you feel like, like just a little bit of relaxation. I'm just straight out right? Yep. And what's difficult is that you get in a cycle. And in that cycle, you can't it's very difficult to get off a moving vehicle, right? You're like I am in it's like like can't get I can't jump off this. And so like you said, just making one small choice, because it's not these huge, everybody thinks is I interview millionaires, right? They're like, Oh, I used to put them on pedestals. They're amazing, right, they must be doing something completely must have smarter brains. It's not that at all. It's literally small habitual changes over time, that really makes a big difference and involves you as a human. So even if it's one night where you don't watch Netflix, it's Wednesday work night or whatever the heck you want to call it and you start actually paying attention and driving your energy towards that and getting excited about doing that stuff. That's what's going to add up I my best friend. Since I was a baby, her husband has been having a side hustle for 10 years now he's making bank on a side hustle. But he loves the his other job also. So he's been doing too with twin boys, by the way, oh my goodness. They're six now. So you have no excuses people. And she worked. So it's not like she's a stay at home mom either. So. But he's been doing it for so many years. He's created like you talked about on the show productivity and systems. So that way, he sets up a passive income he's done. He's got 12 books on Amazon, he's got he's just has a million different side hustles. And he loves it. And he's super passionate, he wakes up at four o'clock in the morning. I'm not saying you need to do that. But it is possible people just so you know. So you don't have to go that crazy far. But even an inch in the right direction is really going to help.

Mark Struczewski
Now what I've seen a lot of people do when they start their side hustle, they kind of get things out of order, the first thing they do they go on to the VA or they go out and get all these other businesses. And we're going to talk a minute about how to get a team together. But I think you need to maybe make some income before you get a VA. Would you agree with that?

Jaime Masters
A million times? Yes. Thank you for saying that. People are like, Oh, I need to find a VA in the Philippines, it's $2 an hour and they're just gonna do all my stuff. No, you need to actually have a business model that actually makes money first, literally up to at least $50,000 you can do pretty much everything by yourself. Now I know if you have a day job that pays you quite a bit and you're you're worth a lot per hour, it might be smart to get somebody but it is a pain in the butt to manage people that takes time. Also, just as a side note for everybody, that it's not as easy as going to VA and they'll do all your stuff for you. You really have to go all in on your business.

Mark Struczewski
As a podcaster, I hate editing. But I am not at the point where I can hire an editor. But my wife loves editing my podcast. So she's actually editing she's actually adding their voices right now. Not right now but later. And so if you need help, maybe you have someone in your household that loves to do what you hate to do. And you want to spend money I'm just taking off to dinner or something like that. And Start small. I think people are just trying to grow way too big too fast. 

Jaime Masters
Oh, totally. And I and I screw up a lot too, by the way people. So I mean, I had an app, I had a provisional patent, I had all these things that I was like, oh, what about this, none of it really made money. As a side note when you actually start going through and really understanding business and it is about sales. Again, I know I'm sure you've heard that. But if you just focused on sales, and were an employee, quote, unquote, in your own business, because you have to be at first freelance is usually one of the first ones I remember reading the book, 48 days to the work you love by Dan Miller, which I remember reading it on my bed, I was so exhausted because I had a baby that was crying up all night, right. And I didn't know what to do with my life. And what's so amazing is to he wrote the book foreword of my book, when I actually I got published by Wiley and I remember asking him and I met him and interviewed him. And I was just like this book was his book was so amazing. So it doesn't just start somewhere, I remember that moment thinking crap, what do I want to do with my life, right? And eventually, you'll find it so so just keep moving in that direction. And a VA is usually not going to give you all the answers to the universe, which is what we usually expect at the very beginning, you actually have to do the hard work upfront.

Mark Struczewski
Exactly. And Joe Rogan's got one of the top podcasts in the entire world. And little people don't what people don't know, when he first started, he did all the editing himself all the marketing himself. Now he's got a team. But when he first did it, he wanted to learn how to do it himself. He's a geek like you. And I believe every entrepreneur needs to know how to do everything in their business before they outsource or delegate it.

Jaime Masters
Well, okay, depends on how big your business is. But yes, at the beginning, definitely, the stuff that I would need to know is just insane that we have SAP, so it's written down somewhere else. So I could potentially learn how to do some of those things. But unfortunately, we don't have multi backups for absolutely everything in the business. That being said, I definitely learned how to edit the podcast first too, and I sucked at it horribly bad. My former husband was an audio engineer for the performing side, so I made him do it. But then I found an editor in the Philippines and and Raleigh has been with me since and he was at the beginning, he was, I think, $8 an hour. And now I think he's 15 or 20. I've given him quite a few raises throughout the years. But but he's been doing it since I started like eight years ago with it. And he's amazing. And it doesn't cost that much. But I definitely figured out exactly what I wanted, before I even went down that path because you can't critique anyone if you have no idea what to ask for.

Mark Struczewski
Exactly. If I had a laugh when you say slps because I'm, I'm actually training my wife, not just how to edit the podcast, but how to upload it to Lipson and so I'm creating this document. And I'm like, because I do it on autopilot. I just click click the cut, paste, and I'm like, oh, crud, I have to actually go through like, somebody has no idea what they're doing. And it was really hard, like 60 steps. I'm like, oh, my goodness, it takes this many steps to get it up. But I had to go step by step because she doesn't know what what I'm doing. And I'm not good at that. I'm not good at documenting. But I guess a good entrepreneur should be good at documenting.

Jaime Masters
No. Okay, so let's talk about this. Because one of the things that I found, so I've been a business coach for over 10 years now. And when I look at and just as a side note, I had a mentor that taught me everything I knew I worked with him for two or three years after the fact. So I didn't just become a business coach out of out of nothing. He was amazing. So the million dollar businesses, it was the core of my teaching, which is amazing. But what's interesting is that most entrepreneurs, I've worked with hundreds and hundreds of 106 and seven figure guys now and and females, just you saying guys, so. So the interesting thing is though, we are very visionary, I'm a creative more than anything. And I used to be a project manager for video on demand company, so I can do it. It is like pulling teeth, though. So what's interesting is I have what I call my operator Leilani who you worked with, she loves that stuff. She's an analytical mind. I'm analytical, Docomo, I love getting met. I love looking at metrics. I do not like getting metrics. I don't like documenting anything. I'm like, go with the flow, change it on the fly more of a visionary global type. And so what's interesting is when you pair and there's a great book, it's more for 2 million plus kind of businesses, but it's called rocket fuel. And it talks about a visionary and an integrator. And so when you say that an entrepreneur needs to know this stuff, so they do to a point they do get to 50,000 or 100,000. But when you do start building your team, you need to actually replace the strengths that you are not good at with people that are very good at them. And this is what's tough about just hiring someone in the Philippines, they they may or may not complement your strengths at all. Right. And so as you're going through, and this is why I think entrepreneurship is the best thing ever is it really allows you to understand what you are really good at doing, what your strengths are, what feels amazing, like your wife that loves to do editing, not everybody loves to do editing, right? Not everybody loves to do so peasley. Lani loves it. I think she's crazy. And I love her for it. But But you have to pair up skill set. So after all these millionaire interviews that I've done, this is what they harp on over and over and over again, when you start your business, especially as a side hustle, figuring out what you're really, really good at, that you can get into flow very easy is the stuff you want to level up. So if it is client work, then to our client work, I'm not saying don't right, or if it is smps that do that, right. But it's unique for or mostly unique, I should say for just about everyone, and you won't really know until you get into it. So when you start getting into it, you can go, Oh, I suck it bad. I'm gonna, it's like pulling teeth, it feels like I have my hand on a hot stove. That's the stuff that I really want to start finding a contractor for. It might be graphic design, it might have nothing to do with what you assumed it would have been at the upfront. But when you get in it, you're going to start realizing those things. And that is the personal evolution thing. That's huge. I had no idea. I like to interview people. And I'm pretty good at it. Right? Like, I didn't know that until I started doing it. And by the way, I also stuck to it for so you have to give it some time. You have to have a little bit of grit to go through the hard stuff to know whether or not it's just a training issue, or it's a real strength issue. Does that make sense?

Mark Struczewski
It does. And one I was actually listening to a podcast this morning and Eric saying the services are started come now because podcasting is so high is obviously podcast editing, but now show no prep. So you can actually have people listen to my episode right out the the show notes. Now of course you have to like train them, you have to find the right person. Which brings me to our next topic, I want to talk about a team, let's say you're growing, you said 50 to $200,000. Now you start looking for a team was how we go about finding a team that's going to work for us. I'm sure we don't want to pick the first person that comes to our door.

Jaime Masters
Please don't do that. I have learned the hard way that you do not do that. Well. And just as a silly, silly story. I did this again. screwing up is so fun as an entrepreneur. Now I can talk about how much I screwed up because it's in the past that I figured it out. Right. So I hired a VA in the Philippines when I wasn't really making a ton of money. And because that's what everybody tells you to do. In like eight days later. One of them. One of the views that I heard in the Philippines was actually hiring another VA for less in the Philippines to do the work that I gave her home. I was like, I know, I was like either you're really smart, or I'm really mad I can't. What you want I care about more. But But lessons learned over time. And I'm not saying don't hire in the Philippines, I'm just saying in general, you don't even know how to manage or what to give them at the beginning. And it's definitely a skill set to learn also. So just remember that even if you're a solopreneur right now you're starting to make a little bit of money. You're one of your strengths might be managing one of your strengths might not be managing, right. So So finding that out is going to be really important. So one of the very first things that I have people do and I'll give you a link, because I'll give one of the things I have all my clients is a time audit. I'm sure it's a productivity show you talk about time on and talk about in general. Right? So so whatever you want, or I have a time audit sheet that I give to all my clients, and I'll give you the link at the end. I think we have Eventual Millionaire comm slash we had your name, but I'm quite positive no one can spell your name. So

Mark Struczewski
what are you saying, Jamie? What are you saying about my last name? I mean, I could spell my first name. I could No, I'm one of the people that can spell your first name correctly. And you actually called me out on that because you said hey, you actually spell my name correctly. But you know, the funny story I don't mean to interrupt here, but when I was three years old, I thought my nursery school teacher was stupid because I could see my name and spell and she couldn't I'm like what are you dumb? I'm three years old. I could spell my name. But I realized that's the first thing my parents taught me was Mark Struczewski.

Jaime Masters
Okay, so I have when I was in first grade, my first grade teacher made me spell my name wrong because she thought I was lying to her. And my my dad was pissed off when he came in and was like No, she knows how to spell her name so just so you know we both How did you how did she want you to spell it? Jamie which was not correct it's more French I love jaime is how it's supposed to be but what I'm going to use Mark S has that because everybody can write that so it's going to be EventualMillionaire.com/marks.

Mark Struczewski
Not Marcus, right?

Jaime Masters
I'm gonna rename you're on your show.

Marks. Okay, perfect. Okay, so so it's marks. We have an interesting URL. But the reason why I want you to do the time audit first is because you'll actually start seeing what you're doing right. And that that sheet that I'm going to leave there is going to have a couple different modules feel free it's there's no opt in required people it's Just the Google Doc with links to videos that I send to my clients. So have fun with that. They pay me a lot of money for those things. So So when we're looking at the time audit, you can actually start pulling it apart, which I already know, you know this, but you can pull it apart and figure out which tasks are most important. Nine times out of 10, though, it can be VA work, but a lot of the times it's, it's actually specialized, it's hard to find a VA, in general, I could just do all the things, right? Well, anyway. And so finding a graphic designer or finding a podcast editor, or finding these contractors, where you're sort of the project manager actually helps and probably improves your business because they're probably better at it than you are. And then finding somebody that's more of a holistic VA or project manager that can manage them is also really, really helpful. That makes sense.

Mark Struczewski
Yeah, it does. Tim Ferriss in his book, best selling book, by the way, which was rejected 37 times to four hour workweek, which I found astounding. He says, when you get a VA, and I like know your story, this is given simple tasks to begin with, like really ridiculously simple, and then build on it. Do You Do you agree with that?

Jaime Masters
So yes, and so I read four hour workweek when I was in my job, and I loved I've interviewed him and stuff like that, too. And it's just interesting, because when you put it into practice, it's interesting. Let's just say that it's never as easy as they say it is in the Bucs like, you just do this. It's so easy. When you have to work more than four hours a week Really? it totally works. Anyway. So I know, I'm assuming he works more than four hours a week now. And but when Yes, definitely simple tasks. And just think of it as a way of you learning how to manage somebody, right? So when you do the time on it, those are chunks that you can have other people do. The problem was that I did the simple task up front. And there's this gray area of going Wait, is it? Is it the VA that's crappy? Is it me? That's crappy? Am I not explaining right? There's a million things. So yes, simpler tasks, don't get me wrong. But what I highly recommend is having a definition of done so what I realized that I sucked at it was me is that I would go do it like this, or I'd make a quick little video. I was like, that's pretty, pretty easy to know. But when me and you were talking earlier about the owner and the operator, we are completely different brain wise. So I'm visual, I want to draw it out. I see the whole global picture all at once. Leilani is analytical. So she actually wants a syllabus. She wants like a step by step sob teach me how to do these things. I'm like, No, no, I don't read directions. That's not how I work. And so what's interesting is that when we think we're giving them simple tasks, we don't actually explain very well, we suck at managing most of the time, especially when you're you're new to it, because you're new, right? You're also probably suck at hiring, because you also haven't hired before. Hence the reason why the beginning of entrepreneurship is all pretty bumpy. Because who knows if it's if it's the actual VA, that's the problem. Or if it's you, that's a problem. And usually it's a combination of both. And so one thing is that definition of done and then having them reiterate to make sure that they're on the right track, because it is it is a definite learning process on how to get better at that stuff. What I found that I personally like better is to make enough money so that you can pay somebody that's done this many, many times before and they can help train you. So when I actually found somebody in the States, I remember my business coach, because I had only had contractors and stuff like this. This was many years ago, my business coaches like Jamie hire someone locally, that is amazing. That will take your business to the next level. And I'm like, but they were expensive. And this and that the other thing, right. And when I had her Come on, revolutionised, like she was an A player. And the difference. I had no idea that I was limping along going, Oh, I just assume I'm a crappy manager. It must be me. No, I was crappy at hiring. They were maybe see players at the best maybe be but I had no structure. So of course, they could never be an A player. So when I hired an A player that actually knew what she was doing, she actually helped manage me. Yes, she was more expensive. But man, I got so much more ROI out of her because she actually knew what she was doing. So I highly recommend and again, she was my business coach was like I'm gonna hire if you don't because she's not fantastic. Okay, great. That really kicked me in the butt, right. And so my hiring process on that side had definitely gotten better also, but but just know that each one of these is a practice and they say, hire slow and fire fast and way easier to say way harder to do in practice. But if you can even share somebody that is a somebody that speaks English natively that knows what they're doing that can actually manage you even if you're only doing a couple hours of their time. I highly recommend that because they can go I can take that off your plate. I can take that off your plate and you already have a million things on your plate. So making sure you have a high level person that has your back is Huge

Mark Struczewski
Speaking of high level person that has your back. At what point do you get comfortable? And I know this is not a black and white answer to gray enter, where you can start giving them access to your social media or your website or your web hosting or your media hosting. At what point in the relationship? Did you feel comfortable? Let me ask you that way. Did you feel comfortable giving them access to these things?

Jaime Masters
Oh, I was willy nilly at the beginning. I had no idea. I was like here, you can have everything. And we use LastPass. Now I think I think it depends we use when what's a pain is firing somebody and I came from Tech, right? So I used to work at a network operation center and everybody had credit, we had to change our passwords constantly. I was a security fiend back then. And so for me, I just have a protocol where if we, if something does go on, we just change all the passwords, we fire them, like that kind of thing. And I actually have a post about that, too. I'll put that link on on the site also, but, but if you hire them for a job, I hope you trust them enough. I mean, as best don't give bank account information. But social media stuff, they're gonna mess up a little bit, you have to be okay with him messing up a little bit. But just know that if you have to fire them really, really fast, you have a protocol to be able to switch all of those out because you don't want them to have any sensitive information.

Mark Struczewski
Okay, well, let's talk about your workflow. I mean, I know you do like a billion interviews a week and I actually learned something from you believe it or not. Yeah, I did. I was in your millionaire hustlers program not too long ago. But one of the things I learned from you, when I first got into podcasting, I was doing interviews, Monday at 10, Tuesday at five, Wednesday at six, I was all over the board. And then I realized people like you and other big podcasters. They do all their interviews on one day. And it's podcasting day. And since I started doing that, and we realized that Mondays now this is a Wednesday, we're recording this because you will be an exception, because you're so awesome. And you went to it. And you also have a sword wall. So but I usually do my interviews on Mondays. And I found out when I started doing that, I felt like I could breathe the rest of week because the rest of the week I could work on my business. So tell us about some of the systems you put into place to manage your workload.

Jaime Masters
Well, today's Wednesday is my batch day. And that's why you were on this day. Just so you know, it's to me the the brain process that we need, that you can get into flow with if you batch things, I mean, then you already know these pieces. But But batching is huge. But not just because you're more efficient, because we do them all in one day. It's because for me, I can get into flow better. So when I'm in curiosity question mode, right? I get way better, by the end of the day, I can be way more in flow. And that's actually what I'm after the time audit, I go over flow and energy management. Because for me, actually getting into flow, that's where creative genius happens, right. And so Monday, a meeting day, I don't have to get on Creative flow at all, we just have all the meetings batched out. And so I have a master schedule. And module three on that sheet that I'm gonna give you guys to has exactly how to do the master schedule. But it's I mean, it's time blocking. I know the one thing book talks about time blocking, it's very similar to that. The interesting thing that I found though, is I have tweaked it over and over and over again. So what I used to do is I used to do two days of coaching days, right, especially when I had a lot of clients than I did one day of coaching day. So Tuesday was my coaching day, I go from 930 in the morning to 330 ish, because I have kiddos and I pick them up from school. But my voice and my brain by the end of the day was just so burnt out. So now we've cut it and split it into two. So it's an ever evolving process of how you work and learning about yourself and what works and what makes you feel good. I know that when I have a fully batched out day, I have to like go and tonight I'm going to see a comic book movie and I do anything. Because you're my brain specifically is at a very high level of processing. Just like with coaching, I charge a lot now or I want to deliver as much as I possibly can to people. And by the end of the day. I'm like a crispy cracker, at least on the brain function side, right. And so resting is really, really important. So we've gone, I've actually have a Asana task, all about my new master schedule that we were testing for this last few months. And my my right hand Leilani is like Okay, do we like this here? Do we want do we want to move this year? I'm like, Oh, okay. All right. And so we still have our batch days for podcast recording just so that way I'm at home. I make sure I have everything set up. I don't have to keep coming back and forth. But it has it makes everything more effective. Not just efficient, but effective when you know what works best for you and your body and your brain. That makes sense. Yes, it does. How many interviews do you typically do on a Wednesday? Today's only four. So I used to so the funny thing is I used to do six or Seven. And I used to make my guests because I'm a dork. Try and determine and my listeners to try to determine which interview was the last one.

Mark Struczewski
That was my next question like, I was gonna ask you do you get fatigued because I only do three interviews in a Monday cuz I know myself I tried to do four and then fourth interview I wasn't sharp. So I guess it goes back to get to know yourself. So are you getting fatigued as you're getting to those when you do six or seven interviews? Have you ever have those days anymore? Do you get fatigued at the end of theday?

Jaime Masters
So Well, okay, so let me say this. So nobody could guess I could do seven or eight interviews. And I would bring it during the interviews. That being said, I would lose my voice. Right? Not good by the end of the day, right? And I literally would be like, I'm going to go crawl in the corner. So so I don't do that anymore. Because of that flow thing. I could bring it every single interview. But because I had to take so much energy to bring it every interview, it wasn't worth it. I mean, we only need we do one interview, a week that goes out live anyway, I just like to batch them to have a bunch in advance in case somebody cancelled or whatever the reason was, and and instead, we just go back through, I've got 98 years worth of podcast interviews. So we go back through. And if we have a missing one, and there was some sort of issue, we just do a selects addition. And it's an old episode. So we have contingency plans now. So I don't have to do that. But even even for we squeeze you in on this just because you are amazing at follow up just as a side note, you are so good. I follow up seriously, you totally, we have a waitlist for podcast, for me to go on a really, really long one because I taught john Dumas about coaching and stuff like that. And so now every one of his disciples that do podcast show, which is amazing. And we have a huge list and you have followed up and followed up and followed up and been so consistent. I'm like we have to put him on now. So we actually normally don't do I don't do interviews, on my normal interview show days where I interview millionaires. Because it's a different skill set. Right? I'm actually giving advice instead of me just being in curiosity mode. So typically, we have the actual podcast interviews that I do, where I get to talk about myself a lot on a separate batch day. So we'll do three or four of those once a month. And then we do the interview for millionaires once a month.

Mark Struczewski
It's interesting, because the reason why I follow up so much as my high performance code says the power is in the follow up. Most people try one or two times ago, I give up. But I really want you on the show. And I said, Look, I'm gonna be a thorn in her side. And here you are. So

Jaime Masters
I was always like, Ah, he's I know you're on the list. And then she Leilani is like he, he's amazing. I'm like, I know. And I feel bad saying no every single time. So now we just bumped him up. Let's just bump him up.

Mark Struczewski
Well, I really appreciate that. But it is a productivity podcast. So we have to get into your brain and find out how do you Jamie masters stay productive?

Jaime Masters
Great question. I've other people do most of this stuff right now. So so I have ADD. And it's really interesting. I'm doing a bunch of more research. I'm trying to get Dr. Ayman on my show to talk about ATD and all that fun stuff, too. I bet I have a prescription for Adderall, I do not take them because I do not like to have stimulants. So I do everything else to try and make it so that my brain can function as optimal as possible. I use a lot of nootropics. And I really do try and get rid of the stuff I don't like to do. So when we think about the energy side of things like I was saying before, like I hate cleaning and cooking. And I like cooking when I don't have to cook Don't get me wrong, but I don't like cooking when I have to cook dishes, laundry, all that. So I have a personal assistant that does all that stuff, which is amazing. Now she's on maternity leave. So I'm a little stressed right now. But But when you can start delegating the stuff that takes away your energy, you can have more energy for the stuff that you absolutely adore and love which is this stuff, right? I've got two kiddos, I've got a lot of stuff going on in my life. So nobody has no any excuses By the way, single mama two kids, mostly single, being able to go through and actually prioritize my workweek and have Leilani manage up. So one of the things that we do also, which I highly recommend, and I tell this to my clients Leilani I realized that I'm not a great manager. Just as a side note, I learned he's an amazing manager. I'm okay, I'm not bad. I'm a good boss, and a good leader. Not as great as managing. So Leilani actually manages the entire team. But she also manages me because I get distracted like crazy. So so we go over project plan, she outlines everything. She's my operator, right? And then I make her cuz she's wonderful. Prioritize everything for me, based on what I said, don't get me wrong, but in Asana, all my tasks are like, these are my P one tasks. These are my PT tasks, so that I can go ooh, on Monday I'm doing this and that's how I sort of pull up my workflow on in Asana. I have Monday and then I move things around based on that Monday. These are the P one tasks that get done p two and P three and I reorganize it Constantly, every single day. Now at the beginning of the week, I try and go over the big rocks that I need to do and organize it upfront. But things change as you go through. So I'm really just trying to separate when I actually have time to work versus when I have time to play, because it used to be sort of the other way around. It'd be like I was guilty whenever I was with the kids that I wasn't working. And I was guilty when I was working that I wasn't with the kids. Now they're a little older, it makes it a little bit easier. But being able to really prioritize and really go after the stuff that you have nootropics helps with that and so does prioritizing it before you actually sit down.

Mark Struczewski
Now this next question, if you don't feel comfortable answering it, we'll just edit it out. But you mentioned your add. Have you been diagnosed? Yeah, okay. The reason why the reason why I asked that because one of the really nerves really makes me mad and I've had other people talk on my talk on mental health on my podcast is people are self diagnose, you know where I'm going with this. I can't contract a DD I'm like, have you been diagnosed? No, I just no, Mike. No, that's an insult to people who have been diagnosed ADD or ADHD.

Jaime Masters
Yeah, so this is very interesting. Because Okay, so let's talk about this for a little bit. Because out of all the millionaires that I've interviewed, a lot of them have ATD dyslexia, like, it's really interesting, right? One reason, I'm assuming is because we can't work for anyone else. So we have to work for ourselves, right? But, but when we look at how we adapt, I see it as an asset. Don't get me wrong. But when I went in to actually get diagnosed, which is only a few years ago, I was like, something's going on. Like I, I been like this my entire life. Don't get me wrong. Well, I've also had a couple brain injuries lately. So who knows if it came from that? When my doctor went and asked me all the things I was like, that sounds like a online test. So what's interesting is yes, it's true. I was actually, he gave me a prescription for Adderall, which again, like I said, I don't like to actually use it works like crazy good. Don't get me wrong. I'm not saying it doesn't work. I'm just saying I don't want to I don't want to put that stuff in my body. And so when we look at that, go get diagnosed people then you actually know I'm actually what's funny about you asking about this, too, is that I actually just called right before this podcast to have my daughter tested, because I'm quite positive. She has it. But she has not actually been officially tested yet, too. So yes, please go and check. It could be something else. It could be just diet related. We are in a world that is so unfocused in general. And so we're taxing our brain so much. And again, I'm not a brain scientist, but reading the neurosciences stuff. We're doing such horrible things for our brain anyway. Right? That it might not be ATD. But it just you you have symptoms for a myriad of different things and, and really actually getting a real clear diagnosis. So you can actually go after the solutions were problem solvers, right?

Mark Struczewski
Absolutely. Well, my mom, my mom is like in the mid 70s. And she has got dementia really, really bad. I mean, she just like went off the cliff like a year ago, she was normal. And because I'm her only son, I got to talk to her neuropsychologist and I said, Look, I read an article on Runner's World magazine that says, If you stay active every day, you potentially may never get mental illness like Alzheimer's. I said, Is that true? He goes, yes, he says, we've been telling you from the beginning of time, diet and exercise, when you exercise every day, you keep the veins and arteries supple in your brain. And if you don't eat a lot of processed foods, eat greens and vegetables and fruit. He said they are finding that that is actually helping people. Now the Yeah, the problem was, here's the problem with dementia. It's really easy to prevent it, but there's no cure. And so I'm 53. And I am doing I run every day, at least two or three miles. I'm trying to eat better doing amazing. Today, today is 590 days, we're recording this in April 10. iPhone five to 90 days. Thank you so impressive, but I'm doing it because I see people who are 57 years old, like three years older than me, I'll be I'll be 54 in June, and they walk around like they're 99. So I do not want to be that person. I don't want to be pulling an oxygen tank behind me when I'm 62 because I didn't take care of myself. So my mom is really her dementia is really said, hey, look, Mark, you have to take care of yourself. And my goal now is to make triple digit. I'm not settling for 80 or 90, I want triple digits, and I'll still be doing the podcast.

Jaime Masters
So and that's so my grandmother has Alzheimer's too. And so I started doing 23andme and I'm more likely so you just know more about yourself. And yes, of course diet and exercise. It's funny how much that's how I've done it, but it's but I can admit fully also where I was like, Hmm, I asked my I hadn't been sleeping lately. And they're like, oh, what about this? I'm like, I have been drinking wine at night more often than I normally have you right? I'm going to cut that out and right. So it's an ever evolving path, like just getting better. Well, most people are like you mark that and do 500 days a row and running but start there. You can totally do that too.

Mark Struczewski
And if you're competitive like me, you go get yourself on the Apple Watch, which has the rings and I am so obsessed. I've got to close my rings every single day. I'll go for a walk at 10 o'clock at night. Those rings are getting close. And really Yeah, wow. Yeah, I'm only competitive if I have somebody To be competitive against tend to the sword wall. Well, if you get a go get yourself an Apple Watch, it's got these rings, you got to move, exercise and a stand ring like 12 guest and 12 times a day, it really effective because you're competing against yourself. And it's good for you. Because the point is, you've gone to the store shopping you see a lot of people, they put all this high processed foods in there with hot hohos and ding dongs and ice cream. And that's why we're all obese. And I don't want to be that way. So I'm trying to take care of myself. And if you want to be more productive, and you want more energy, take care of yourself, because that all feeds into it.

Jaime Masters
So it's funny, I don't have an Apple Watch specifically, but I do in my I use the best self journal every day. Because I love writing I was an art major at the very beginning. And so what I do is I write meditation, because I meditate every day move, which is right now I'm doing a gosho. So move in some way and water and I have to check those three boxes. So apparently I am like you I have to check. I just checked all the boxes every day. But I write them in every single day because I like writing with my little pens.

Mark Struczewski
That's awesome. Well, before we wrap up, Jamie, is there anything else that we didn't cover on the show today that you want to tell the audience? Everything No, listen to Mark. Mark is. We don't have enough time, Mark. Mark is awesome. And I just I just want to again congratulate you for how I've known you for many years and to be able to see your progress is really really impressive. So pat yourself on the back cuz I know not a lot of people do that. Right?

Well, I really appreciate that. And you and john Lee Dumas while you through john Lee Dumas and Gary Vaynerchuk actually inspired the Mark Struczewski podcast because I heard Gary talk in the spring of 2017 how the feature is video, or I'm sorry, audio because people are busy, they're running. They're going on the trains and planes, whatnot. And I'm like, you know, I used to be a radio DJ up in Rochester, New York. And I said, I could be a podcaster. And like you You mentioned like you didn't know what you're doing. I went to this website in listening, write this down google.com. And you can actually type in how do I start a podcast? And guess what you'll get like a billion pages. I self taught myself podcasting. And people go, Wow, how'd you do it? I'm like, I want the Google YouTube. It's amazing, all this information out there, you need to pay for it. And once you have internet, it's incredible. So I just want people to know, if you want to do something, just go to Google. And just just, if you do anything else, just do the beginning thing. What's the next step you have to do? Don't worry about the 20 step. What's the next step you have to do?

Okay, so there is something I do want to say really quick, because because I also did the same thing I enter or I emailed a millionaire before I ever had a podcast and I asked them to come on the show. So you know, because you were in hustlers from before I love active actions. So active actions are the ones that sort of catch your breath a little they're out of your comfort zone. They're like, Oh, right, that takes 10 seconds to actually send an email, but they actually get a million times more. That's totally accurate, right a million times more back and so I emailed somebody that I didn't know that I found on iTunes. He said yes, I went oh crap. Now I need to figure out so so just reach out just actually take that action stuff like Mark was saying to actually move forward and that's what will ensue an inch an inch and you'll be really proud of yourself that that action adds up 500 and some days later, Mark can show you his progress.

When you said active actions you know I remember that from the millionaire hustlers girl, but you just made me realize something I've got to do on my to do list that was a recurring to do is get Mark Cuban on your podcast. So I've got his email address. I'm going to email him when we're done with this episode. Because I guess the worst he can say is no. I'm gonna...

Jaime Masters
You're the follow up King. You would beat me. I've already emailed them three times. And after three times, I'm like, I don't know about that. So you are the follow up King.

Mark Struczewski
I got you. So I'm gonna go for bigger freshmen. You're a big fish. I'm gonna go for a bigger fish. Maybe I'll have opened the show. Who knows where this is gonna go. Okay,

Jaime Masters
I believe you totally well. Yeah, you're impressive. I really appreciate it.

Mark Struczewski
Well, I appreciate you being on the show today. appreciate all the wisdom, folks. You got to listen to episode three or four times. There's just so much here. Jamie, thank you so much for sharing your time with us today.

Jaime Masters
Thank you so much. Have an amazing day. Mark.

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