Startup Success and Failure - Drs. Todd & Kim Saxton

business startups Jun 05, 2020

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Drs. Todd & Kim Saxton are award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development. They’ll tap into decades of academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups.

In this episode, Drs. Todd & Kim Saxton and Mark talk about the PEP framework for startup success, hidden debtbergs, and the first thing startups should do.

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