Where I'm Spending My Time in 2021Feb 09, 2021
Every midnight, you get a gift of another 24 hours.
How you spend those hours is completely up to you.
Will you waste them or spend them working on needle-moving activities?
This matters because no matter how you spend your time, one fact remains: you can’t ever get the time you wasted back.
So, as I navigate 2021, I have decided on 5 places where I will spend my time. I’m not going to be everywhere, just where my people are (or, as Seth Godin puts it, my tribe).
Plus, I want to have fun this year too.
Life can’t be, nor should it be, all about work.
When I entered the wonderful world of entrepreneurship in July 2005, two things were pounded into my head constantly.
- Build your email list.
- Create content you own.
I wish I could tell you that I’ve done that without wavering, but that would be a lie. (Had I done so, my list would be much larger than it is now!)
After course-correcting yet again, I’m back to focusing on these two things now.
I started The Mark Struczewski Podcast because, in the Spring of 2017, I heard super-entrepreneur Gary Vaynerchuk say that the future is voice and audio.
I went to Google and typed, “How do you start a podcast?”. I got a gazillion hits.
On July 7, 2017, I launched the show.
Not only have I released over 725 episodes, but I’ve committed to releasing a brand new episode every day in 2021. For someone like Gary Vaynerchuk, who has a team, this is not a big deal. But for my wife, who is my editor, and me, it is.
I love serving people through the podcast. Plus, because I own it, no one other than my listeners can tell me what to do.
While I believe that LinkedIn trails every other social media platform in terms of innovation (can we please stop copying everyone, LinkedIn?), I strongly feel this is the place for B2B (business to business) and B2C (business to consumer) people.
LinkedIn is a professional network. No other platform comes close. Sorry, Mark (Zuckerberg).
I’m more active on LinkedIn than any other platform.
Yes, Snapchat is still a thing.
Despite Mark Zuckerberg's failed attempt to buy it for 3 billion dollars in 2013 and Facebook & Instagram’s blatant copying of every feature they had, Snapchat is still alive and kicking.
I think they will make a comeback in 2021.
Why? Because it has aged up. I saw a video recently with the CMO of Snapchat that said there are more 25-year-olds on Snapchat than 25-year-olds on Twitter in the United States. Let that sink in.
Plus, it’s fun. Even though seemingly every other platform stole Snapchat’s features, it still does Stories the best, in my humble opinion.
Every morning, I take our 2.5-year-old dog, Gracie, for a walk (I call it Walk O’Clock), and I record a video on Snapchat with a useful thought of the day.
If it’s been a while since you’ve seen Snapchat, I encourage you to check it out. I did after being off of the platform for 2 years.
They now have Public Profiles. People can subscribe to your content, and you can add Highlights to your profile. They don’t vanish after 24 hours).
I know, I know.
A Chinese company owns TikTok, and they may be stealing everyone’s information.
A LOT of very wealthy and successful entrepreneurs are on the platform, like Gary Vaynerchuk, Ed Mylett, Grant Cardone, Tony Robbins, Mark Cuban, and others. So, if they’re not worried about it, neither am I.
Remember those Walk O’clock videos I record on Snapchat? I also put them on TikTok, where they live forever.
I’m here because it’s one of the hottest platforms on the planet. So, why not?
On January 23, 2021, I declared to the world that “I’m a writer.”
It felt so good.
But I didn’t stop there.
I started writing every day.
In fact, I haven’t missed a day of posting a new article since that date.
I love being a writer.
Where I don’t plan on being
As I type these words at the beginning of February, I don’t have any plans of spending any significant time on:
- Facebook. Really only on there because I’m in some Groups. I believe Facebook is saturated. If you don’t pay, almost no one sees your content.
- Instagram. Same as Facebook.
- YouTube. I tried getting this to work, but it just didn’t for me.
- Clubhouse. Audio only Zoom or, as they refer to it, “drop-in audio.” It doesn’t do anything for me. Maybe I’ll change my mind. Maybe.
Where will you be spending time in 2021?
There are no wrong answers here, so share with me where you plan on spending your time this year. You’re going to spend it somewhere doing something.
I hope you enjoyed this article. Thank you for reading it.
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