Growing an Audience and Understanding the Market - Tara HuntJun 17, 2019
Tara Hunt, CEO of Truly, has over 20 years experience in market research and strategy on both the client and agency side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company. She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations.
On this episode with Tara Hunt:
- Clients versus agencies
- Growing your audience
- Understanding your audience is about the data
- Apple Music, Spotify and Pandora
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