The Art of the PivotFeb 06, 2021
As I strive to grow my business, I am also documenting my journey, hoping that you will learn from my mistakes and successes. This article is one such piece of documentation. I sincerely hope that this helps you. Your feedback is always welcome!
That’s a word most entrepreneurs are very familiar with. Or should be.
When you try something new, and it doesn’t work, or if you’ve been doing something that is no longer giving you the results you want or expect…
You have three choices
- give up
- keep doing what you’re doing, and hope that things will improve somehow
Options 1 and 2 are rarely considered by entrepreneurs or anyone who wants to succeed in anything in life.
But pivoting? That’s where the magic happens.
As a solopreneur, I am the CEO, janitor, executive assistant, and everything else. It is essential that whenever something doesn’t work or is not as effective as it used to be, or I want it to be, I have to pivot.
Oh, the pivots I have made
Over the years, I’ve pivoted…a lot.
- YouTube to podcasting
- Facebook to Instagram
- Instagram to LinkedIn
- LinkedIn Live to mainly text posts
- WordPress to Kajabi
- Writing when needed to declaring I’m a writer (and committing to writing every day on Medium)
- Building my email list to building my social media profiles
- Building my social media profiles to building my email list. This was drilled into my head since I became an entrepreneur in 2005, but I keep getting distracted by bright, shiny things! This needs to be my top priority.
Things change all of the time.
Just as one example, as my business grew, WordPress became untenable for me, I switched to Kajabi. Kajabi is an all-in-one solution that includes a website, blog, membership sites, courses, email, a community like Facebook only NOT on Facebook, and endless improvements.
Was there a learning curve?
But for my productivity coaching business, it was the right move. I didn’t want to have to worry about whether a developer decided to no longer update a plugin or the seemingly endless updates to plugins, WordPress, and other “stuff.”
When it comes to social media, times are always a-changing.
Remember when Facebook was the hot thing?
Yes, the case can be made that these are both still very hot and relevant, but they are also very saturated. If you don’t pay, your content doesn’t really get pushed out to anyone.
But, this too will change.
This means entrepreneurs and business people will have to continue to pivot so that we are in front of the most active audience.
Oh, and the Nostradamus of Social Media (not officially, but…yeah), Gary Vaynerchuk, says that Snapchat is making a comeback in 2021. I recently saw a video from their Chief Marketing Officer that said that there are more 25-year-olds on Snapchat than 25-year-olds on Twitter in the United States.
No one, really.
But we have to pay attention.
Life used to change by the year.
Then the quarter.
Then the month.
Now, it can change by the week, day, or even the hour.
What worked yesterday may not work today.
The social media sites can (and do!) change their algorithms all the time, as do Google and Bing.
You do you
There is no right answer that applies to everyone. There isn’t.
Find where your audience (or, as Seth Godin puts it, your tribe) is and go there.
And if you don’t know how to use whatever platform that is, ask Mr. Google.
For me, in 2021, you can find me continue to post a new episode of The Mark Struczewski Podcast (on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts), writing on Medium, and posting on LinkedIn, Snapchat, and Tiktok.
Have you quit because you have become frustrated over the results or lack thereof?
Have you been hoping that things will magically get better? Not a wise plan.
If you answered yes to either question, you might need to pivot in some area of your life.
This could be at work, at home, or both.
Pivoting doesn’t mean you are a screwup. Just the opposite, actually. It means that you are so aware of what’s going on around you that you know when things aren’t going well.
Everyone needs to pivot at some point. However, some either don’t realize they should or don’t know how.
How to pivot
- When you recognize that some area of your life is not going as expected or planned, ask yourself if there is something else you could be doing, or perhaps another way. Once you have this new idea…
- Pivot. Begin to do the new idea. And yes, this often means that you stop doing it the way you were.
Note: sometimes pivoting can be drastic, like switching careers or moving across the world. The same principle applies.
You don’t have to rip the bandage off in one quick pull, but I have found it helpful. I don’t want to waste any more time doing something where I had minimal or no traction.
Pivoting is crucial to your success, not only in terms of your productivity but in your life!
Where do you need to pivot today?
I hope you enjoyed this article. Thank you for reading it.
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